One day I was going though my daughter's closet and realized I have spent hundreds $$$ of dollars on dresses they only wore once and never was going to wear them again. That was not including hair, makeup,shoes,accessories and more. The idea was born I realized if I had to do it all over again I would RENT a dress and save hundreds and my time.
As a parent I do understand the cost for prom or any other social event in your daughter's (which do not include College) life as well as yours. RENTING is much easy without all the fuss it is just that simple.
I have 20 years of retail fashion management experience, fashion shows, event planning and more. I have work with clients form all backgrounds and the exeperince has been very rewarding. I have establish wonderful relationship with my customers that have turned into long lasting friendships.